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Videos

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

Companies: Snap Inc., Alter Agents

September 27, 2023

Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

September 27, 2023

Research papers

The evolution of product testing in the new digital world

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival

Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan

Companies: IPSOS, PepsiCo

October 19, 2020

Videos

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020

Research papers

Augmented reality

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020

Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival

Author: Nikolai Reynolds

Companies: IPSOS, PepsiCo

October 19, 2020

Videos

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer's appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: DÃ¶rthe Jans

Company: YouGov

November 11, 2018

Research papers

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumerâs appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: DÃ¶rthe Jans

Company: YouGov

November 11, 2018

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January

1947

April

2024

You searched for: "" but we corrected it to "*"

Videos

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

Companies: Snap Inc., Alter Agents

September 27, 2023

Citation

Research papers

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023

Authors: Aarti Bhaskaran, Heather OShea

September 27, 2023

Citation

Research papers

This paper entails how CLTs can be adapted to today's needs by showcasing three case studies in the soft drinks category. We showcase how we used rapid prototyping to accelerate product development to shorten the time to market. Another case study...

Catalogue: Latin America 2020 - Insights Festival

Authors: Nikolai Reynolds, Anton Netkach, Anna Taranyan

Companies: IPSOS, PepsiCo

October 19, 2020

Citation

Videos

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020

Citation

Research papers

Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.

Catalogue: Latin America 2020 - Insights Festival

Authors: Cristina Leo, Francisco Calixto

Companies: Synapsis, PepsiCo

October 19, 2020

Citation

Videos

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival

Author: Nikolai Reynolds

Companies: IPSOS, PepsiCo

October 19, 2020

Citation

Videos

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer's appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: DÃ¶rthe Jans

Company: YouGov

November 11, 2018

Citation

Research papers

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumerâs appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: DÃ¶rthe Jans

Company: YouGov

November 11, 2018

Citation

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumerâs appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...